There are some companies that, more than others, need to be guided even before and after the press office activity, for which a wider consultancy bordering on marketing is necessary.

Analysis of competitors, brand or product positioning, message to be conveyed and perception of values by the public, drafting of press kits and sending press releases to targeted mailing lists, organization of group and individual press trips, visits to editorial offices for product enhancement, product sending.

These are just some of the actions I carried out.